The EXELLENCE GROUP is a boutique agency dedicated to the luxury lifestyle and travel categories, delivering honest brand evaluations, transformative goal setting, and creative solutions—resulting in the growth and commercial success of your brand.
Ellen is a dynamic, strategic leader with decades of relationships and experience evaluating, building, and promoting luxury lifestyle and travel companies. Her reputation for integrity, empathy, and commercial success is unmatched. Dedicated and passionate, Ellen has led the most prolific and renowned names in the business, including AFAR Media, American Express Publishing’s Travel & Leisure and Departures, and The Wall Street Journal, and has been a board member of well-known hotel, tourism, and fashion organizations.
Under Ellen’s leadership, The EXELLENCE GROUP will transform your brand in three simple steps: Reach. Reveal. Illuminate.
“Ellen has an in-depth knowledge and understanding of luxury lifestyle and travel and will bring her unique expertise to this field as no one else has before. I am very excited to welcome her new brand, the EXELLENCE Group.”
– Robert Chavez, CEO Hermes Americas
“Ellen is a smart and amazing connector and has a unique business sensitivity which always come through in how she thinks about the bottom line of her partners.”
– Barbara Muckermann, CMO Silversea
"I have known Ellen for many years. Very few people in travel have expertise as extensive as hers, and command such respect and admiration. I value her opinion tremendously—she has a deep understanding of hospitality. She is sophisticated, curious, clear-thinking, and wise. Ellen intimately understands the typical high-end guest who visits Singita, and this separates her from almost anyone I know in the industry."
— Luke Bailes, Executive Chairman Singita
“Ellen is a creative thought leader and outstanding collaborator who loves to work with you to take a shadow of an idea and turn it into an innovative solution that delivers strong business results.”
— Shannon Knapp, CEO Leading Hotels of the World
